APILANi Your #1 Alliance Partner for successful Market Entry in EMEA

APILANi offers tailor-made Business Development Services for international IT Vendors and IT Start-Ups and accompanies them with the implementation of their business goals as #1 Alliance Partner for successful entry to the EMEA Market.

We lead your brand to success and help you to

   ⇒ implement your global B2B Marketing strategy for EMEA

   ⇒ execute your international sales strategy

   ⇒ set up your Business and a long-term Product Roadmap

   ⇒ create new options and action alternatives for your teams and projects

Enterprise Customers get help with Decision Support, Project Management and Team Coaching Services.

APILANi's Enterprise Alliance is your key to success.


Our offering ...

for international IT Vendors and IT Start-Ups

APILANi offers B2B Marketing Services, Strategic Sales Services, Business Acceleration Services and Business Coaching & Mentoring Services to international IT Vendors and IT Start-Ups and helps them enter the EMEA Market to gain essential Market Share.

Choose your service now ...

Our long-term Market presence and connection to leading value add Channel Partners, Service Providers, System Integrators and Shared Services Centers throughout the world help our customers to succeed.

With APILANi you can ...


... adapt your global Marketing efforts to regional conditions in EMEA and benefit from our broad experience in various markets.


... optimize your lead generation through various digital delivery channels (websites, e-mails, social networks, search engines). Your campaigns become more successful.


... align your marketing activities with the needs of your target customers through individualized messages. You become your customers' personal advisor.


... influence your customer's purchase decision through your brand's attractiveness. Your Brand Image is key for your sales success.

We maintain a close network of mid-tier and first-tier customers throughout all industries and verticals such as Automotive, Financial, Logistics, Retail, Healthcare, Insurance, Telecommunication, Production and more.

With APILANi you can ...


... optimally manage your strategic customers and ensure sustainable growth. Let your Key Accounts be your advocats and collaboration peers.


... generate additional business as part of your global market launch strategy via indirect sales channels such as VARs, IVSs, SIs, Affiliates.


... address customers with specific topics like cloud or digital strategy, prioritize on segments and allocate resources for the most effective Sales Approach.


... strengthen the relationship with your customer across the organization so that you get a better understanding of your customer and can anticipate business.


... adapt to developing markets or changes within customer organizations and avoid negative effects on your overall Go-To-Market strategy.


... achieve long-term customer loyalty through active participation in post-sale phases. As a result, your customer will buy again and also recommend you to others.

Our Business Acceleration program is particularly suitable for start-ups who hire us to support them right from the start for creating their business plans and positioning their offerings.


Your technical background enables you to develop a Product with great functionality. But then the business comes. APILANi helps you with the Company Building Process.


Your GoToMarket plan revolves around your ideal target customer. As part of your business strategy, you will ask yourself six questions: Who? What? Why? When? How? Where?


There is no "one fits all" package for Start-Ups. Before you contact a potential investor you should get an idea of your Business Model first. APILANi will help you.


Building the right team is at least as important as developing the right product. The "who" behind the "what" is critical. APILANi will help you with your setup.

Our Business Coaching & Mentoring program covers all levels of interaction and business generation. We start our Coaching top down at C-level Management and bring the whole team on board.

With APILANi you can ...


... analyze your current situation, company structure or internal processes from an energetic point of view and create a guideline for a satisfactory overall solution.


... structure your topics, validate the objectives, know about the influences and interactions and immediately take the right actions.


... adapt to changing conditions like increasing competition, cost pressure and shorter delivery times.

for Enterprise Customers

We provide dedicated guidance for IT projects with Decision Support & Proof of Value Services, GDPR Risk Assessment, Project Management, as well as Coaching & Mentoring Services for the entire company with Corporate Culture and Management Coaching in Leadership, Values and Change.

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You benefit from our specific Expert Know How and get support with your upcoming Infrastructure Decisions, Proof of Value support and Project Management.


On-Premise, Outsourcing, Cloud, Apps, Shops, Big Data - IT must be robust and flexible while budget-friendly. Get expert advice from APILANi for your best IT solution.


You doubt what fits best to your IT directions? Software Evaluation and Proof-of-Concept projects can help. But they are time consuming.


IT requirements supporting your current business will determine your companies' future growth. Implement IT projects in a suitable time.


With APILANi you will analyse your current situation / your internal processes / your company structure from an energetic perspective and create a guideline for a satisfying overall solution.


The "who" behind the "what" is the hidden secret. Successful teams are the winner - always and everywhere. We help you and your team to strengthen your strengths and become more sucessful.


Over time, companies have established a rigid corporate culture that makes it difficult or even impossible to adapt to changing conditions such as increasing competition, cost pressure and shorter delivery times.

You've questions about our offering?

You're international IT Vendor or IT Start-Up like Ronny Startup and intend to optimally market your solutions?


A good product is the beginning, a mature international market strategy is essential for sustainable growth.
... or follow Allen Customer's Story.
You're Enterprise Customer like Allen Customer and want to optimally contribute to the Company target with agile IT?


Digitization and a diversified cloud strategy are the ingredients to stay competitive and manage growth.

You benefit from our profound knowledge in the field of closed and open source-based technology systems and our outstanding skills in Product & Project Management, Marketing Alignment, Strategic Sales, Business Acceleration and Business Coaching & Mentoring.

Watch out for your benefit ...

Our Strengths

► first class Market Know How
► excellent Sales Management
► great Attitude
► 100% Reliability
► consistent Diligence
► intercultural Competence

Gains for IT-Vendors

► sustainable Go-to-Market Model
► essential Market Awareness
► excellent Customer Relationships
► a large Business Partner Network
► help with Business set up
► Business Guidance

Wins for Enterprise Customers

► IT Direction Advice
► Management Decision Support
► Proof-of-Value Projects
► reliable fulfillment of IT-Projects
► direct IT Vendor Relationships
► Team Coaching & Mentoring

Our References & Engagements


Over the years we accompanied numerous IT Vendors with their Market Entry in EMEA.

We also support important topics through our Engagements. Have a look ...