Marketing Services

Markets are complex and evolving constructs with major regional differences. As an IT Vendor you're facing global competition.

⇒ APILANi is your #1 Alliance Partner for your international B2B Marketing strategy with …

Our promotion strategy - four pillars of success: 

👉 Promotion: Corporate - Brand - Communication

We strengthen your corporate presence, build a distinctive brand identity, and ensure consistent communication across all relevant channels.

👉 Product: Innovation - Differentiation - Variation

Our product strategy focuses on innovation, clear differentiation, and targeted variation to meet the demands of a dynamic market.

👉 Place: Direct Sales - Distribution Channel - e-Commerce

Through direct sales, efficient distribution channels, and the expansion of e-commerce, we ensure optimal market coverage and customer proximity.

👉 Price: Cost Recovery - Penetration - Skimming

Our pricing strategy combines cost recovery, market penetration, and value-based skimming to ensure sustainable growth and competitiveness.

⇒ APILANi helps you implement your Marketing Strategy in different regions.

Using a sophisticated Account-Based Marketing (ABM) Strategy, your marketing campaigns get better performance.

The aim is not to win as many potential customers as possible with as many overlapping programs as possible. Individualized messages will more clearly address your target audience and their specific needs, and will more effectively guide them to the consideration or purchase of your solutions.

ABM is particularly useful when products or solutions are only relevant to a small number of target customers or are more valuable to specific customers within a specific audience than to others.

⇒ APILANi helps you to align your marketing efforts with the needs of your target customers.

A strong brand is a huge competitive advantage for you. Operationally, it leads to lower implementation costs and higher margins. Building a brand extends from brand analysis to a concrete communication strategy with clear positioning on the market and differentiation from the competition.

The customer's purchasing decision process is significantly influenced by the attractiveness of your brand. In order to successfully differentiate yourself from the competition, it does not help you to simply increase the number of advertising messages at will.

The core of your brand conveys the values of the company and thus creates orientation and trust among your customers. We will then coordinate all steps of brand management.