Services for IT-Vendors & IT-Startups
We connect technology providers with markets, people, and partners
⇒ from strategy and marketing to implementation.
Whether you're an IT Start-Up or an established IT Vendor
⇒ we accelerate your growth and make your success measurable.
⇒ APILANi is your #1 Alliance Partner for successful IT Market Entry and Growth in Europe.
Marketing Services:
Establish your international B2B Marketing Strategy with your #1 Alliance Partner APILANi.
Promotion & Positioning in the Market
With APILANi you're able to adapt your global Marketing efforts to regional conditions in EMEA. You'll benefit from our broad experience in various markets.
Account Based Marketing
Align your Marketing activities with the needs of your target customers through individualized messages. Become your customers' personal advisor with APILANi.
Lead Generation & Acquisition of new Customers
Optimize your leads through various digital delivery channels (websites, e-mails, social networks, search engines). Your campaigns become more successful with APILANi.
Brand Image Development
Through your Brand's attractiveness you will influence your customers' purchase decisions. Your Brand Image is driving your sales success. Work on it with APILANi.
Strategic Sales Services:
Implement your strategic Sales Strategy with your #1 Alliance Partner APILANi.
Key Account Management
Let your Key Accounts be your advocats and collaboration peers. Optimally manage your strategic customers and ensure sustainable growth with APILANi.
Solution Selling
Assist your customers with their journey into the digital world. Allocate resources for priority topics and follow your most effective Sales Approach with APILANi.
Sales Transformation
Adapt to changes within customer organizations or markets and avoid negative effects on your overall Go-To-Market strategy with the help of APILANi.
Partner Management
Generate additional business as part of your market launch strategy via indirect sales channels such as VARs, IVSs, SIs, Affiliates and use APILANi's business relationships.
Sales Operations & Customer Value Management
Strengthen your customer relationship across all departments to better understand your customers needs and anticipate deals. Build up a real CVM system with APILANi.
User Experience & Customer Satisfaction
Achieve long-term customer loyalty through active participation in post-sale phases with the help of APILANi. Your customer will buy again and also recommend you to other prospects.
Business Acceleration Services:
Create your GoToMarket Plan & Product Roadmap with your #1 Alliance Partner APILANi.
Business Preparation
Your technical background enables you to develop a Product with great functionality. APILANi helps you with the Company Building Process.
Venture Capital Initiation
There is no "one fits all" package for Start-Ups. Before you bring in an investor, you should definitely have a business model worked out. APILANi prepares you for it.
GoToMarket
Your GoToMarket plan revolves around your ideal target customer. As part of your business strategy, APILANi helps you answering questions.
Corporate Culture
Over time, companies with a rigid culture find it more difficult to adapt to changing conditions (competition, cost pressure, delivery times). APILANi helps you with change.
Team Building
Building the right team is at least as important as developing the right product. The "who" behind the "what" is critical. APILANi will help you with your setup.
Teampower
The "who" behind the "what" is the secret of success. APILANi helps your team to strengthen its specific strengths and achieve to become more successful.
Business Coaching & Mentoring Services:
Position your company & offering with your #1 Alliance Partner APILANi.
Value Management
Adapt to changing conditions like increasing competition, cost pressure and shorter delivery times.
Leadership Coaching
"Most of what we call leadership is making people's jobs harder." (Peter Drucker) Help your employees develop and support them in their roles with the help of APILANi.
Situation Analysis
Analyze your current situation, company structure or internal processes from an energetic point of view and create a guideline for your success.
Target Management
Structure your topics, validate the objectives, know about the influences and interactions and immediately take the right actions.