Marketing Alignment

Markets are complex and evolving constructs with major regional differences.

As an IT Vendor or Start-Up you're facing global competition. A well elaborated International Market Strategy is Key to success.

⇒ With APILANi you have an Alliance Partner to implement your B2B Marketing strategy within EMEA.

Promotion & Positioning

APILANi helps you to customize your Marketing Approach to regional conditions within the EMEA region. You share the experience we made within the different Markets and get assistance in Targeting and Positioning your Products and Services. Marketing Experts from APILANi assist you with B2B Marketing Services from Lead Generation to Sales Conversion and long-term Customer Support.

Marketing Communication & Promotion are necessary tools to help managing expectations properly. You get more Awareness and can interact with your Enterprise Customers more easily. APILANi assists you to adapt your global message to regional requirements.

As a sales promotion instrument, Promotion is always limited in time. Long-term support of the overall Marketing Strategy will be achieved via repeated and coordinated promotion campaigns.

Account Based Marketing (ABM)

Using a sophisticated Account-Based Marketing (ABM) Strategy, APILANi helps your sales and marketing team align their marketing efforts with the needs of their defined target customers. The aim is not to win as many potential customers as possible with as many overlapping programs as possible. Individualized messages will more clearly address your target audience and their specific needs, and will more effectively guide them to the consideration or purchase of your solutions.

ABM is particularly useful when products or solutions are only relevant to a small number of target customers or are more valuable to specific customers within a specific audience than to other customers of that audience. With ABM, your marketing campaigns get better performance.

Brand Image Development

To successfully differentiate yourself from your competition, it does not help to just increase the number of advertising messages. The customer's purchase decision is influenced by your brand's attractiveness. Brand Image development is essential for your sales success.