Marketing Alignment

Markets are complex and evolving constructs with major regional differences.

As an IT Vendor or Start-Up you're facing global competition. A well elaborated International Market Strategy is Key to success.

⇒ With APILANi you have an Alliance Partner to implement your B2B Marketing strategy within EMEA.


Our Marketing Services include

Promotion & Positioning

APILANi helps you to customize your Marketing Approach to regional conditions within the EMEA region. You share the experience we made within the different Markets and get assistance in Targeting and Positioning your Products and Services. Marketing Experts from APILANi assist you with B2B Marketing Services from Lead Generation to Sales Conversion and long-term Customer Support. We also help you with Brand-Awareness and Press Attention.

Marketing Communication & Promotion are necessary tools to help managing expectations properly. You get more Awareness and can interact with your Enterprise Customers more easily. APILANi assists you to adapt your global message to regional requirements.

Account Based Marketing

Using a sophisticated Account-Based Marketing (ABM) Strategy, APILANi helps your sales and marketing team align their marketing efforts with the needs of their defined target customers.

The aim is not to win as many potential customers as possible with as many overlapping programs as possible. Individualized messages will more clearly address your target audience and their specific needs, and will more effectively guide them to the consideration or purchase of your solutions.

ABM is particularly useful when products or solutions are only relevant to a small number of target customers or are more valuable to specific customers within a specific audience than to other customers of that audience. With ABM, your marketing campaigns get better performance.