Services for IT Vendors & IT Start-Ups

As an IT Vendor, you must prevail over your global competition if you want to be successful. A good product is the beginning - a well-developed international market strategy is essential for sustainable growth.

With Services from APILANi you can meet your challenges.

Marketing Alignment

 

Markets are complex and evolving constructs with major regional differences.

 

As an IT Vendor or Start-Up you're facing global competition.
A well elaborated International Market Strategy is Key to success.

 

⇒ APILANi is your Alliance Partner to implement your B2B Marketing strategy for EMEA.

Based on a global Go-to-Market strategy, ou can adapt your marketing efforts to regional conditions in EMEA and benefit from our experience in various markets. You will get support in positioning your offering to get the most out of your budget and address your target customers best. More ...

Based on a sophisticated ABM strategy, you can align your Marketing efforts to the needs of your defined target customers. You create real added value forr them and become your customers' personal advisor. On the other hand you avoid mass campaigns and overlapping programs. More ...

To successfully differentiate yourself from your competition, it does not help to just increase the number of advertising messages. The customer's purchase decision is influenced by your brand's attractiveness. Brand Image development is key for your sales success. More ...

Strategic Sales

 

You want to present your product portfolio globally and you are working on an international sales strategy.

 

In order to make your regional launch strategy successful, you need specific territorial, economic and cultural know-how as well as solid business relationships for that region.

 

⇒ APILANi is your Alliance Partner to adapt and implement your international sales strategy to territorial conditions. You achieve your sales goals and make your investors happy.

In major markets such as DACH Strategic & Key Account Managers help to build a solid customer base and ensure sustainable growth. APILANi helps you to optimally manage your Key Accounts to make them your advocats and collaboration peers. More ...

Partner Management becomes increasingly important as your products become more robust and standardized. APILANi helps you to generate additional business as part of your global market launch strategy via indirect sales channels such as VARs, IVSs, SIs, Affiliates. More ...

With APILANi you can address potential customers with topics such as infrastructure setup or digital strategy. You are able to prioritize on specific segments and allocate specific resources in order to implement the most effective Sales Approach for your Solution. More ...

Professional Sales Operations strengthens the relationship between you and your customer. Tight customer relationships across the organization help to better understand your customer and anticipate your business. More ...

Changing customer organizations, evolving markets or drifting strategies on your customers' side can impact your Go-To-Market strategy immensely and hit a heavy blow to your business efforts when you're not flexible enough. More ...

With the purchase, a customer decides in favor of your solution. A satisfied customer will buy again and also recommend you to others. Long-term customer loyalty and active participation in post-sale phases bring you huge benefits. More ...

Business Acceleration

 

You are an Entrepreneur or a team of experts and about to start your own Company.

 

As technicians you have a clear idea of what your Product might be able to accomplish. Your product is your start. Version 1.0 is probably already generally available. But what's next?

 

⇒ APILANi is your Alliance Partner to be prepared for a mid-term and long-term Product Roadmap. You can focus on your Unique Selling Proposition.

Building a company from scratch is a critical process. The start is relatively easy: You team up with your friends you have similar perceptions with and you work hard on the common goal. Your technical background enables you to develop a Product with great functionality. But then the business comes. More ...

Every Start-Up is different and so is the opportunity. There is no "one fits all" package. If you don't have customers yet the hard questions are difficult to answer. Before you contact a potential investor you should get an idea of your Market entry and your Business Model by yourself. More ...

Your team is your asset. Homogeneous teams have a common understanding of a topic. It's easy to communicate. But your company has to grow. Building the right team is at least as important as developing the right product. The "who" behind the "what" is critical. More ...

Business Coaching & Mentoring

 

You are an IT Vendor or IT Start-Up and want to position your company / your product / your market access / your team properly.

 

In order to implement the right measures, you have to analyze the problems correctly and sequentialize and prioritize the resulting actions.

 

⇒ APILANi is your Alliance Partner to create new options and action alternatives that you might have rejected or even not considered before.

Together with APILANi you analyse your current situation / company structure / internal processes from an energetic perspective and create a guideline how to get to a satisfying overall solution. You get concrete points to work on. More ...

After the Situation Analysis you can structure your topics, validate the objectives, know about the influences and interactions and immediately understand which are the right actions to take. You are able to act right away. More ...

Over time, many companies have established a rigid corporate culture that makes it difficult or even impossible to adapt to changing conditions such as increasing competition, cost pressure and shorter delivery times. Free yourself. More ...