Services for IT Vendors & IT Start-Ups

As an IT Vendor, you must prevail over your global competition. A good product is the beginning - a well-developed international market strategy is essential for sustainable growth.

 

⇒ With Services from APILANi you can meet your challenges.

Marketing Alignment

Markets are complex and evolving constructs with major regional differences.

 

As an IT Vendor or Start-Up you're facing global competition. A well elaborated International Market Strategy is Key to success.

 

⇒ With APILANi you have an Alliance Partner to implement your B2B Marketing strategy within EMEA.

 

Our Marketing Alignment Services include >>

You can adapt your marketing strategy to regional conditions in EMEA and benefit from our experience in the various markets. You will receive support in positioning your products and services to get the most out of your budget. More ...

With a sophisticated Account-Based Marketing strategy, you can align your Marketing to the needs of your defined target customers. You create real added value and become your customers' personal advisor - vs. mass campaigns and overlapping programs. More ...

To successfully differentiate yourself from your competition, it does not help to just increase the number of advertising messages. The customer's purchase decision is influenced by your brand's attractiveness. Brand Image development is key for your sales success. More ...

Strategic Sales

You want to present your product portfolio globally and are working on an international sales strategy.

 

In order to make your regional launch strategy successful, you need specific territorial, economic and cultural know-how as well as solid business relationships for that region.

 

⇒ With APILANi you have an alliance partner who adapts and implements your international sales strategy to territorial conditions in order to achieve your sales goals and make your investors happy.

 

Our Strategic Sales Services include >>

In major markets such as DACH Senior Strategic & Key Account Managers help to build a solid customer base and ensure sustainable growth and success. APILANi helps you to optimally select and manage your strategic Key Accounts and collaborate towards better solutions for them. More ...

Professional Sales Operations strengthens the relationship between you and your customer. Tight customer relationships across the organization help to better understand your customer and anticipate your business. More ...

Partner Management becomes increasingly important as your products become more robust and standardized. APILANi helps you to generate additional business as part of your global market launch strategy via indirect sales channels such as VARs, IVSs, SIs, Affiliates. More ...

Changing customer organizations, evolving markets or drifting strategies on your customers' side can impact your Go-To-Market strategy immensely and hit a heavy blow to your business efforts. More ...

With APILANi you can address potential customers with topics such as infrastructure setup or digital strategy. You are able to prioritize on specific segments and allocate specific resources in order to implement the most effective Sales Approach for your Solution. More ...

Business Acceleration

You are an Entrepreneur or a team of experts and about to start your own Company.

 

As technicians you have a clear idea of what your Product might be able to accomplish. Your product is your start. Version 1.0 is probably already generally available. But what's next?

 

⇒ With APILANi you have an Alliance Partner to help you be prepared for a mid-term and long-term Product Roadmap. You can focus on your Unique Selling Proposition.

 

Our Business Acceleration Services include >>

Building a company from scratch is a critical process. The start is relatively easy: You team up with friends you have similar perceptions with and you work hard on the common goal. Your technical background enables you to develop a Product with great functionality. More ...

Every Start-Up is different and so is the opportunity. There is no "one fits all" package. If you don't have customers yet the hard questions are difficult to answer. Before you contact a potential investor you have to be clear on your Market entry and your Business Model at least. More ...

Your team is your asset. Homogeneous teams have a common understanding of a specific topic. It's easy to communicate. But your company has to grow. Building the right team is at least as important as developing the right product. The "who" behind the "what" is critical. Investors think so too. More ...

Business Coaching & Mentoring

You are an IT Vendor or IT Start-Up and want to position your company / your product / your market access / your team properly.

 

In order to implement the right measures, you have to analyze the problems correctly and sequentialize and prioritize the resulting actions.


⇒ With APILANi you have an Alliance Partner to create new options and action alternatives that previously you might have rejected or even not considered.

 

Our Coaching & Mentoring Services include >>

Together with you as our client we will analyse your current situation / your internal processes / your company structure from an energetic perspective and create a guideline how to get to a satisfying overall solution. More ...

After the Situation Analysis you can structure your topics, know about the influences and interactions, validate the objectives and immediately understand which are the right actions to take. You are able to act immediately. More ...

Over time, many companies have established a rigid corporate culture that makes it difficult or even impossible to adapt to changing conditions such as increasing competition, cost pressure and shorter delivery times. More ...