Services for IT-Vendors & IT-Start-Ups
Marketing Alignment
Markets are complex and evolving constructs with major regional differences.
As an IT Vendor or Start-Up you're facing global competition. A well elaborated International Market Strategy is Key to success.
⇒ APILANi is your #1 Alliance Partner to implement your B2B Marketing strategy for EMEA.
Your APILANi Services ...
Promotion & Positioning in the Market
With APILANi you're able to adapt your global Marketing efforts to regional conditions in EMEA. You'll benefit from our broad experience in various markets.
Lead Generation & Acquisition of new Customers
Optimize your leads through various digital delivery channels (websites, e-mails, social networks, search engines). Your campaigns become more successful with APILANi.
Account Based Marketing
Align your Marketing activities with the needs of your target customers through individualized messages. Become your customers' personal advisor with APILANi.
Brand Image Development
Through your Brand's attractiveness you will influence your customers' purchase decisions. Your Brand Image is driving your sales success. Work on it with APILANi.
Strategic Sales
You want to present your product portfolio globally and you are working on an international sales strategy.
To make your regional launch strategy successful, you need specific territorial, economic and cultural know-how. Solid business relationships for that region are essential.
⇒ APILANi is your #1 Alliance Partner to implement your international sales strategy according actual conditions. So, you achieve your sales goals.
Your APILANi Services ...
Key Account Management
Let your Key Accounts be your advocats and collaboration peers. Optimally manage your strategic customers and ensure sustainable growth with APILANi.
Partner Management
Generate additional business as part of your market launch strategy via indirect sales channels such as VARs, IVSs, SIs, Affiliates and use APILANi's business relationships.
Solution Selling
Assist your customers with their journey into the digital world. Allocate resources for priority topics and follow your most effective Sales Approach with APILANi.
Sales Operations & CVM
Strengthen your customer relationship across all departments to better understand your customer needs and anticipate deals. Build up a real CVM system with APILANi.
Sales Transformation
Adapt to changes within customer organizations or markets and avoid negative effects on your overall Go-To-Market strategy with the help of APILANi.
User Experience & Customer Satisfaction
Achieve long-term customer loyalty through active participation in post-sale phases with the help of APILANi. Your customer will buy again and also recommend you to other prospects.
Business Acceleration
You are an Entrepreneur or a team of experts and about to start your own Company.
As technicians you have a clear idea of what your Product might be able to accomplish. Your product V. 1.0 is probably already generally available. What's next?
⇒ APILANi is your #1 Alliance Partner to be prepared for a mid-term and long-term Product Roadmap. You can focus on your Unique Selling Proposition.
Your APILANi Services ...
Business Preparation
Your technical background enables you to develop a Product with great functionality. APILANi helps you with the Company Building Process.
GoToMarket
Your GoToMarket plan revolves around your ideal target customer. As part of your business strategy, APILANi helps you answering the major questions.
Venture Capital Initiation
There is no "one fits all" package for Start-Ups. Before you bring in an investor, you should definitely have your business model worked out. APILANi prepares you for it.
Team Building & Collaboration
Building the right team is at least as important as developing the right product. The "who" behind the "what" is critical. APILANi will help you with your setup.
Business Coaching & Mentoring
You are an IT Vendor or IT Start-Up and want to position your company, your product, your team properly.
In order to implement the right measures, you have to analyze the problems correctly and sequentialize and prioritize the resulting actions.
⇒ APILANi is your #1 Alliance Partner for new options and action alternatives you have rejected or not considered before.
Your APILANi Services ...
Situation Analysis
You can analyze your current situation, company structure or internal processes from an energetic point of view and create a guideline for a satisfactory overall solution.
Target Management
You can structure your topics, validate the objectives, know about the influences and interactions and immediately take the right actions.
Value Management
You can better adapt to changing conditions like increasing competition, cost pressure and shorter delivery times.
With Services from your #1 Alliance Partner APILANi you can successfully beat your global competition as IT Vendor or IT Start-Up. Contact us!