Strategic Sales Services

Strategic Sales Services

Our clients are considering to present their Product Portfolio globally and are working on an International Sales Strategy. In order to adapt their Go-to-Market Strategy successfully on a regional level they are looking for specific territorial, commercial and cultural expertise as well as solid business-relationships.


In major markets like DACH clients are used work with senior Strategic & Key Account Managers to establish a solid customer-base and to secure sustainable growth and success.

Partner Management becomes increasingly important when products get more robust and standardized. As part of your global Go-To-Market Strategy APILANi helps you to generate Business indirectly through various Sales channels like VARs, IVSs, SIs, Affiliate Partners etc.


APILANi manages and maintains high-involvement relationships to these types of Enterprise Customers and creates major Opportunities for you in order to increase Business and gain momentum in the EMEA Market. With APILANi you have an Alliance Partner aside to break down your International Sales Strategy and adapt it on a territorial level to achieve your Sales Targets and make your investors happy.

Our Strategic Sales Services Offerings

Key Account Management

We develop and maintain strategic relationships to your defined Key Accounts and collaborate towards better solutions with them. As a client you get valuable real-world responses back from the market.
⇒ You gain Strategic Relationships with major Enterprise Customers.

APILANi helps you to identify and categorize enhancement requests for your products based on our Enterprise Customers' input. You are able to adjust your development efforts according to the market's needs.
⇒ You gain Directions for you further Product Development.

With APILANi's Strategic & Key Account Management you secure planning certainty and long-term growth.
⇒ You gain long-term Growth in different territories.

Partner Management

We help you to bring your Business Partners up to speed to distribute your Product line more quickly within EMEA. We help you to understand your Customers' buying preferences and your Channel Partners' strengths to accelerate your Sales Cycle.
⇒ You gain access to focussed Sales and Business Consulting Partners.

We help you to gain market share with EMEA and manage your existing Channel as well as strategic Partners such as OEMS, VADs, VARs and Service Providers. Marketing campaigns, customer-events are also all part of our well-elaborated Business Plans.
⇒ You gain access to more experienced Value added Channel Partners.

As part of our Go-to-Market concept we also help you to establish and expand your ISV and SI network.
⇒ You gain access to a network of Integrated Systems Vendors and System Integrators.

Solution Selling

APILANi helps you to target on potential customers with topics like Infrastructure setup, Digital Strategy and more. You are able to prioritize on specific segments and allocated specific resources in order to implement the most effective Sales Approach.
⇒ We help you on direct and indirect Sales and complement your Sales Coverage.

Solution Selling combined with consulting services is a key driver for an efficient sales structure.
⇒ You get access to IT consulting experts to continuously grow your long-term relationships with your Enterprise Customers.

Sales Operations

Professional Sales Operations strengthens the relationship between you and your customer. Tight customer relationships across the organization help to better understand your customer and anticipate your business.

APILANi provides you with Backoffice Services to run your sales organization and sales process efficiently within EMEA.Together with you we define Sales Job Objectives, functional Accountabilities, organizationally structured Plans and Reporting Relationships to cover targeted Sales Segments within the EMEA Market.
⇒ We implement a powerful CRM Solution together with you to guarantee sustainable Customer Care.

Sales Transformation

Changing customer organizations, evolving markets or drifting strategies on your customers' side can impact your Go-To-Market strategy immensely and hit a heavy blow to your business efforts.
⇒ With APILANi you will become pro-active in selling to make your sales approach effective.